So you see what are my 3 most important ranking signals. However look at your experience and think what’s the most crucial.
Then there is something very important and Google is trying to figure that out soon. That’s going to be the future of SEO and what will do a huge change for the game of people to who tries to rank on the search engines.
Google is trying to get better at understanding natural language and the meanings behind search queries, it’s still very early days for its machine learning algorithms.
The future of search is mobile, there will be so many people that’s coming to the web who uses the internet for the first time via their mobiles, so google is working on serving them with the best possible user experience and webpages that’s tailored to serve will rank better. The user experience of a website is going to be crucial part.
With that being said, yet backlinks and and well done content pages are what ranks best at top of SERP’s. However the machine is learning and trying to develop their system be like a human brain and show up the results.