Internal linking on a website is considered as one of the key factors to rank better on Search engines like Google. This falls under the category of On-Page Optimization. Most of the people just abuse the internal linking strategies and get their website a negative effect. This is mainly caused due to the lack on knowledge in Strategy building the internal linking of a website itself. It depends on various factors like:
- Industry based
- City targeting (local business clients)
- Service or Product based
- Type of Conversion (Sales Funnel setup, etc)
To give you a detailed overview of what has to be done on Internal Linking, let me take an example of an eCommerce website. At ClickDo, we are offering search engine optimization services to most popular and leading eCommerce sites that are actually crushing the entire industry!
Keyword Ratio for Internal Linking:
In Part 1 of this Art of Internal Linking series, this is the first gold mine. Long tail keywords for which the internal links has to be made. For example:
If we are optimizing a page for a term like “seo agency london”, we must be building internal linking with the anchor text as:
50% – Direct Keyword
50% – Terms that we have identified on Google Search as “Search Related to” section.
So, follow this structure for internal linking in your blog (or) website. You can definitely see 7 to 10% Rank improvements. At ClickDo, we have tested this strategy as well! 😉