Google Adwords is the online marketing platform developed by Google for your to target the potential customers for your business in a short period of time. You can get more leads for your business from Google PPC by properly identifying the keywords in your industry for which the people are searching most and creating the campaigns by properly targeting those high potential keywords. Using PPC services you can target the customers based on age, gender, location, etc in a very short time.
Split Ad Groups and Campaigns:
You should split up the campaigns for separate products or services instead of bundling all the keywords into one campaign and one ad group. For example, if you are selling Shoes and slippers, then you can create a simple campaign named footwears and under that, you can create the separate ad groups like heels, flats, boots, etc. This is the efficient way to sell the footwears in online using the Google Adwords.
Create Specific Ads to match the terms:
As you create separate campaigns and ad groups for the products. It is important to create the specific ads to match the keyword terms. The proper set up of the campaign and the ad groups for each specific product or service that you offer will bring quality clicks to your business website. Despite spending more time in creating specific ad groups for the search terms, it’s worth enough to provide you more conversions.
How to get more clicks at low CPC?
The Cost Per Click of your ad is determined by the quality score of your ad. The good quality score indicates that the search term, your ad text and the landing page are more relevant for the user who is searching for that particular keyword. If you have high-quality score then your cost per click will be less, that is you can get more clicks at very low CPC. Also, you need to pay for the Google only if the user clicks on the Ad to visit your business website.
Thus by using the Google Adwords, you can grab the leads for your business with proper campaign setup and optimization. As a business people, you can hire a Professional PPC consultant for your business or avail PPC services from the best digital marketing company to perform all the Adword related activities for you. PPC consultants will take care of all the activities like keyword research for your industry, campaign setup, monitoring the performance of the campaigns, adjusting the bids based on conversion tracking, etc.