Citations are tough to get and gives us great authority with respect to Google Rankings. Let’s see why they play a major role in Search Engine Optimisation and Local Business Listing Ranks.
Right Reference From Niche Sites = Massive Ranking!
Location based recognition on Search Engines
Search engine bots recognise the citations as a key factor to pass authority for a website. This does not require a backlink particularly to be placed in the citation page, but the brand identity will be recognised by the search engine bot.
Boosts Map Rankings
When a person searches for a service thats available locally, google bot renders map listings. These brand mentions on the citations will actually boost the local business map listings tremendously. This will happen if the citations are build amongst regionally local directories.
Boosts Website Rankings
A local citation (with or without backlinks) will actually boost the local rankings. If you have the question How? Below is your answer: